Fernwhistle Coffee

A neighborhood roaster with national shelves ahead — rebuilt from the cup up.

Rebrand & packaging · 2025

A warmer mark, a sharper shelf

Fernwhistle came to us as a beloved neighborhood roaster with a mark that couldn't survive a supermarket shelf. We rebuilt the identity around the warmth of the shop itself, then gave it a three-blend packaging family with room to grow.

Fernwhistle Coffee packaging system
6 wks
Concept to shelf
3
Blend families
120+
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“We handed Juno a roastery and got back a brand. Wholesale buyers noticed within a month.”
MH

Maren Holt

FounderFernwhistle Coffee

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